| <P>Reliance Consumer Products (RCPL), the FMCG arm of Reliance Industries, has signed a Memorandum of Understanding (MoU) with Finland's leading foods company Fazer. As part of this evolution, the two companies will establish a long-term strategic partnership in India to produce, market, and distribute branded premium chocolates using Fazer's recipes and high-quality standards nationwide. </P> <P>The partnership would combine Fazer's iconic heritage brands, innovative product portfolio, and world's finest chocolates, with RCPL's substantial scale and access to nearly 3 million retail outlets across India, as well as deep expertise in the Indian market. Together, the companies could have the potential to build a unique position in India's chocolate and confectionery market, which is expected to grow rapidly due to rising consumer incomes and organised retail penetration.</P> <P>T. Krishnakumar, Director, Reliance Consumer Products, said, “Partnering with Fazer is a strategic step towards introducing one of the world's finest chocolates to Indian consumers. This will also accelerate RCPL's growth in chocolates & confectionary market. By combining Fazer's globally trusted brands and manufacturing excellence with RCPL's local production capabilities, robust distribution network, and deep consumer insights, we are well positioned to bring world-class products to Indian consumers and elevate the overall category experience.” </P> |