| <P>Cupid has made the payment of Rs 82.88 crore, representing 25% of its total planned investment of Rs 331.53 crore in Baazar Style Retail (Style Baazar). </P> <P>Pursuant to this, the Company has been allotted 1,01,00,000 warrants, convertible into equity shares of Style Baazar. </P> <P>This investment provides Cupid with direct access to a large and rapidly expanding retail network of 260+ stores, significantly strengthening market access, shelf visibility, and last-mile reach for its FMCG product portfolio. The partnership enables immediate availability of Cupid's products across Style Baazar stores, enhancing in-store presence and consumer engagement from the outset. </P> <P>The collaboration is also expected to support faster rollout of Cupid's expanded product portfolio, leveraging Style Baazar's strong store-level execution capabilities and consumer insights. This will enable deeper penetration across high-potential regional markets with improved speed and efficiency. </P> |