| <P>Mobavenue Media (MMPL), a wholly owned subsidiary of Mobavenue AI Tech (Formerly known as Lucent Industries), has successfully completed the launch of PrsmX 1.0, following significant enhancements to its AI-powered unified brand awareness and omnichannel programmatic engagement platform, marking an important milestone in its product and technology roadmap. </P> <P>MMPL conducted the first live demonstration of the enhanced PrsmX 1.0 at an industry roundtable organised by Inc42 in Bengaluru. </P> <P>The enhanced PrsmX platform enables unified brand awareness and programmatic video engagement across Mobile, Connected TV (CTV), OTT, and Digital Out-of-Home (DOOH) environments. It leverages advanced AI-driven audience intelligence and proprietary decisioning capabilities to identify relevant audiences and activate them at the right moments across screens. </P> <P>As part of the recent enhancements, PrsmX has introduced offline measurement capabilities through partner data integrations, enabling advertisers to assess real-world footfall outcomes of digital campaigns. AI-driven audience insights are applied to guide campaign delivery and targeting decisions, supporting improved relevance across digital and physical touchpoints. </P> |